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Sales Systems,
Built to Scale.
Revenue Operations, Sales Enablement, Hiring, and Sales Team Coaching for B2B Companies.
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Trusted by 50+ businesses

Predictable sales, built through clear, actionable systems tailored to your business.

  • Revenue Operations

    Auditing your pipeline and building the KPI framework, forecasting structure, and CRM governance your business needs — so every number in your pipeline reflects reality.

  • Sales Enablement

    A sales playbook shaped by your product, your market, and your deals — discovery scripts, objection-handling, meeting structures — so every rep follows the same process.

  • Hiring

    End-to-end sales hiring — building the criteria, evaluating candidates, and running the search through recruiting partners or your in-house team — getting your next hire productive fast.

  • Sales Team Coaching

    Regular working sessions with your team — reviewing deals, reinforcing the playbook, and coaching reps through real objections as they come up.

A handful of gaps block predictable revenue,
no matter your business.
Founder-Led Businesses
Sales still runs through you personally; ready to build a system your team can own.
Growing Sales Teams
3+ reps, but no shared methodology, playbook, or common language for objection handling.
Teams Without Discipline
No CRM governance, no pipeline visibility, decisions made on gut feel.
Established Teams Losing Consistency
Results depend heavily on which rep picks up the call.
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Case studies
Quiz, Please!
Revenue Operations Transformation for
a 200-City Entertainment Franchise Network

Industry: Entertainment · Corporate Events · Experiential Marketing

Company profile: One of the largest intellectual entertainment brands, operating through a franchise network across 200 cities, with a growing corporate B2B events division.

Role: Fractional Revenue Operations

Challenge Quiz, Please! is one of the largest intellectual entertainment brands in Russia, running a fast-growing corporate B2B division with no outbound sales motion, no forecasting, no CRM discipline, and commercial decisions concentrated entirely around the founder.

What I did Built the company's first scalable B2B revenue function: introduced outbound sales, a forecasting process, KPI governance, CRM accountability standards, a pricing approval workflow, and a structured onboarding program.

Outcome

  • Outbound activity: 0 → 500+ touchpoints/month
  • Client meetings: 3–5/month → 20+/month
  • Sales onboarding: 1–2 months → 2 weeks
  • Forecasting and weekly pipeline governance introduced from zero
  • First dedicated B2B sales role hired and operationalized
Quiz, please!
REM.HOUSE
Revenue Operations Transformation for
a Premium Construction Company in Dubai

Industry: Premium Construction / Renovation / Real Estate Services · Dubai, UAE

Company profile: Premium renovation and construction company serving high-end residential clients in Dubai, operating in a relationship-driven, high-value luxury market.

Role: Fractional Revenue Operations & Sales Transformation Consultant

Challenge A premium villa renovation business where the founder was involved in nearly every sales conversation and pricing decision, with no CRM discipline, no forecasting, no outbound motion, and no structured hiring or onboarding for sales talent.

What I did Designed CRM governance, a forecasting system, a KPI framework, an outbound business development process, and a repeatable hiring and onboarding system — enabling sales managers to operate independently of the founder.

Outcome

  • Outbound activity: none → 200+ targeted touches/month
  • First-meeting conversion: inconsistent → ~70%
  • Onboarding time: up to 6 months → 2–4 weeks
  • Monthly forecasting and weekly pipeline reviews established from zero
REM.HOUSE
Apple Real Estate
Commercial Capability Development for
a Premium Real Estate Brokerage

Industry: Real Estate · Residential Brokerage · Property Management · Moscow, Dubai

Company profile: 17+ years in operation · 8,500+ completed transactions · clients include corporations, expatriates, embassies, and high-net-worth individuals.

Role: Sales Enablement

Challenge Different sales styles across teams, no unified client communication standards, inconsistent objection handling, and difficulty articulating value in competitive, premium-pricing situations. Sales knowledge was concentrated in individual brokers' experience rather than documented standards.

What I did Designed and delivered a commercial capability development program — discovery checklists, objection-handling playbooks, client meeting frameworks, negotiation scripts, and closing frameworks — through a 2-day intensive workshop using real business cases and role-play simulations.

Outcome

  • Sales methodology unified across multiple business units
  • Standardized client communication frameworks introduced
  • Structured objection-handling playbooks implemented
  • Common sales language established across the client-facing team
  • Reduced reliance on individual selling styles, with reusable assets for onboarding and coaching
Apple Real Estate
Pike
Sales Enablement & Commercial Process Standardization for a Multi-City B2B

Industry: Media · Advertising · Corporate Partnerships · Moscow, Dubai

Company profile: Lifestyle and city media platform covering food, hospitality, culture, and local experiences across multiple cities, monetizing through advertising partnerships, branded content, and sponsorships.

Role: Revenue Operations & Sales Enablement Consultant

Challenge Sales managers used inconsistent approaches with no standardized discovery framework, inconsistent objection handling, limited experience selling to large corporate accounts, and difficulty defending premium pricing — leading to longer sales cycles and lost opportunities after initial conversations.

What I did Standardized sales execution across the commercial team: an enterprise sales playbook, discovery framework, objection-handling system, client qualification methodology, and account development process.

Outcome

  • Sales methodology standardized across the entire team
  • 5 sales managers operating under one unified framework
  • Improved enterprise-selling capability and reduced dependency on individual selling styles
  • Scalable onboarding assets created for future hires
Pike
Naimix
Customer Success Sales Enablement for
a Workforce Management Company

Industry: HR Tech · Workforce Management · Russia

Company profile: Workforce management company · 1,400+ business clients · 1M+ registered workers · workforce fulfillment within 36 hours

Role: Fractional Revenue Operations & Sales Transformation Consultant

Challenge Limited upselling capability, a reactive account management approach, weak discovery and business-diagnosis skills, and inconsistent objection handling were leaving expansion revenue on the table within the existing client base.

What I did Designed a customer revenue expansion enablement program — a customer expansion playbook, discovery framework, upsell methodology, client growth strategy framework, and objection-handling system for customer-facing teams.

Outcome

  • Customer success methodology standardized and upsell framework implemented
  • Shifted team mindset from support-oriented to value-creation focused
  • Created a repeatable framework for customer growth conversations
  • Scalable enablement assets established for future onboarding
Naimix
About

I've spent 12+ years building and scaling B2B sales organizations — first inside large technology companies including Yandex, and now as a consultant helping companies build predictable revenue systems.


At Yandex, I scaled an SMB team from 2 to 10 reps and managed a $30M+ annual portfolio, cutting the sales cycle from 15 to 9 days and lifting conversion from 25% to 40%. I started as a top-performing sales manager at 2GIS, setting an all-time branch revenue record.


Over the past three years, I've worked with 50+ founders, agencies, and B2B service companies across SaaS, media, real estate, and consumer brands in Russia, UAE, and international markets.


If your business is ready to turn sales into a system your team can run — let's talk.

Work with me
Testimonials
Alena Haidukova
Founder Notem
"We needed a B2B salesperson and had no idea how to hire one. Kate guided us through the entire process and helped conduct the interviews. We now have a salesperson delivering strong results."
Sergey Sirotinsky
CEO Leadway
"Our agency grew entirely through referrals — we had no structured B2B sales process. Kate helped us build one from scratch and identify gaps in our existing systems."
Zinaida Glazova
Sales Leader, Quiz Please!
"Kate brought structure, operational clarity, and consistency to our sales processes — delivering not just strategic guidance but a complete set of practical materials: templates, scripts, checklists, and reporting frameworks."
Alina Obukhova
Director of Sales, Apple Real Estate
"The training wasn't just theory — the team practiced everything in real time. The checklists, scripts, case reviews, and role-plays were especially useful, and we've since built them into our existing sales materials."
Alexander Kombarov
CEO, Pirobyte
"Kate helped us bring more structure and clarity to our sales function. Through a detailed audit, clear implementation plan, and hands-on support, we improved our commercial processes and established a stronger foundation for future growth."
Let's talk
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Whatsapp: +7 993 905 63 97
Email: the16october@gmail.com
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